Page 11 - Midas Touch

give up, and why we seek greater challenges. In this book, our second
together, we share what gives us the Midas Touch, the ability to turn the
things we touch into gold, and how you can have it too.

We’ve divided this book into five chapters, each one representing one of
the five fingers of the Midas Touch hand. In each chapter, following our

individual stories, we’ve included a “Distilling It Down” section that
delivers an objective review of the key points. “Points to Remember |
Things to Do” completes each chapter with action items you can apply to
your own life.

The five fingers represent the five key factors every entrepreneur
dreaming of success must master. These factors are not taught in school.

The Midas Touch hand is the ideal metaphor to represent the attributes
critical to entrepreneurial success. Master every finger, and you’ll
discover the magic of why some entrepreneurs are wildly successful, and
why most are not.

The thumb stands for strength of character. Without it, entrepreneurs
cannot withstand the inevitable failures and disappointments that come
with creating something out of nothing. Uncharted territory is full of

dangers.

The index finger stands for focus. Entrepreneurs must have the proper
focus to really succeed.

The middle finger, the longest finger, is all about the brand, which reflects
what you stand for. Without a solid brand and a willingness to let the
world know about it, you won’t have the Midas Touch.

The ring finger is about relationships: how to find a good partner, be a
good partner, and build different types of relationships to achieve success.

Finally, the little finger is about the little things. It’s not about simply
mastering the details. You will see that little things can become big things
that can set you on a course of exponential success. You will learn how to
find the little thing that can become a big thing for your customers and for
your business. Each of these factors is important on its own. Together,
when all the awareness, skill, learning, and knowledge are in your hands,
that’s when the true Midas Touch power really shines. And our world could

use some entrepreneurial shine. In fact, to solve the global problems of