Page 7 - Midas Touch
P. 7

times into ever more modest surroundings. Ironically, while still working
                his  day  job,  inspiration  came  from  his  iconic  employer,  a  man  he  had
                idolized  from  childhood  and  had  the  honor  to  meet  one  day,  just  for  a
                moment.  In  a  few  quick  strokes,  he  sketched  his  innovation.  The  man

                before him pounded his fist on the table and said, “Young man, that’s the
                thing. You have it. Keep at it.”

                “That bang on the table was worth worlds to me,” the entrepreneur told his
                patient wife. “You won’t be seeing much of me for the next year.” In truth,
                success took more than a year. It took decades.

                Answers rarely come through a eureka moment, and they didn’t for Henry
                Ford.  He  observed  the  world  around  him  and  slowly  arrived  at  his
                opportunity and his purpose. He demonstrated that an entrepreneur need

                not be the inventor of a new technology. His wild success came through
                something more valuable—a brand. Custom-made cars, the standard of the
                time, didn’t align with Henry Ford’s view of the world. He wanted to give
                everyone a luxury only the rich could then afford.

                He wanted to change the world and believed the secret was an automobile
                with a gas combustion engine, assembled in a factory, where one car was
                the  same  as  the  next.  His  hero  and  famous  employer,  Thomas  Edison,

                believed  that  too.  That’s  why  he  pounded  his  fist  on  the  table,
                reinvigorating  Henry  and  prompting  him  to  keep  going  through  many
                years and many failures.

                Henry  dared  to  dream  big.  One  Sunday  he  heard  his  minister  preach,
                “Hitch your wagon to a star,” and he told his sister, “That’s what I’m going
                to do.” That was in 1893. Ten years later, on July 23, 1903, Chicago dentist

                Dr. Ernst Pfenning bought Ford Motor Company’s very first Model A.

                Henry Ford had done it. No longer a dreamer, he was an entrepreneur.
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