Page 9 - Midas Touch

INTRODUCTION

Entrepreneurs are Different

This is a book about entrepreneurs, and what makes entrepreneurs
different. This is a book for those people who are already entrepreneurs or
for those who would like to be.

This is not a textbook written by college professors who teach
entrepreneurship. It doesn’t paint a rosy picture or provide a clinical, step-
by-step path to success. Both are unrealistic, and this book is very
realistic. That’s because it’s a book written by entrepreneurs who have
won, failed, and battled back to win, again and again. And in it, we openly
tell our stories.

The entrepreneur’s ability to dream, win, lose, and win again and again is
often called entrepreneurial spirit. It is what separates the entrepreneur
from everyone else in business. It is also what separates those who want to
be entrepreneurs from those who can be entrepreneurs.

This book has been in the works for nearly three years. We have continued
our efforts on it because we both believe that only entrepreneurs create
real jobs. And when the world experiences unprecedented levels of

unemployment, jobs are what this world needs.

Chronic unemployment causes social unrest which can lead to revolution.
The 2011 riots in the Middle East are cases in point. They are uprisings
fueled by people who are willing, capable and eager to work, but who lack
opportunity. They live in societies with chronically high unemployment.
China shudders at the thought of their exports slowing and is horrified at
the possibility of millions of unemployed workers. The U.S. government

shares similar concerns and spends billions attempting to create jobs
through government legislation and programs.