Page 125 - Midas Touch

Many people have certainly heard of Donald Trump, and the same thing
goes for the book, Rich Dad Poor Dad. Explore the worlds of business and
entrepreneurship and, before long, you’ll know exactly who these two men
are. You immediately sense they have a spirit and stand for something

much greater than just making money. They live by that old saying, “What
you think of me is none of my business.” In other words, they do not need
your approval to exist. Socially, they are both respectful, often polite, yet
you know there is a fire burning in their hearts. They are intense, tough,
and mission-driven.

They possess the qualities of Heart & Mind Brands. People know who they
are behind their images and how that connects with their companies. They

see Robert and Donald’s level of focus, their emotional strength, and their
dedication to working hard. Branding is a marathon as much as it is a
momentum business. Leaders can’t dip in and dip out at will.

To further your brand quest, ask yourself these questions:

What do you want to achieve with your business?
What gets you up in the morning?

Have you ever failed?

Where do you see yourself in five years?

What do you want your legacy to be?

As you ask yourself these questions, call up a friend you trust and have a

conversation. Exchange feedback and write it all down. Go through this
process more than once. The questions are important. Kathy recommends

you repeat the process until you become clearer about who you are, why
you do what you do, and if you have the fire it takes to become a real
Heart & Mind Brand. Through that process, you’ll discover most
genuinely what you stand for.

You’ll also want to ask similar questions of your customers and
employees. When it comes to uncovering the genuine entrepreneur, the

genuine company, everyone has a voice.