Page 127 - Midas Touch

income. As soon as we heard about Donald’s book, we ran out, bought it,
read it, studied it, and discussed it in depth. That book changed our lives.
It changed our lives because Donald allowed us to see his world through
his eyes. He didn’t give us answers. He simply opened our eyes to a world

of possibilities. That’s what great teachers do.”

The Trump, Kiyosaki, and Burnett brands are all meaningful in today’s
world. They solve problems, create jobs, and move us forward in sync with
what’s happening nationally and globally. Both the Kiyosaki and Burnett
brands have been associated with the Trump brand. The results are
beneficial to all. Individual brands are powerful, but when they come
together, they can become exponentially greater.

Kathy recommends you understand what makes your business meaningful
by thinking through the following questions:

What is the problem you want to solve?
Why is it a problem?

What causes the problem?

If your business were gone tomorrow, what would the world
lose?

What makes you think you can solve the problem?

How does your product or service solve the problem?
How does your product or service make your customers’

lives better?

What do you think your customers really need from a
company like yours?

Again, take the time to ask yourself these questions. Then ask your friend

to ask you these questions. Repeat the process until you are clear on what
makes you meaningful. That’s the second trait of a great Heart & Mind
Brand.

Big-picture question #3: Who or what is your competition?