Page 129 - Midas Touch

Are you what Kathy calls, “Google-ready”? When people

Google your company to check you out, do the results
enhance your brand?
How willing are you to change and adapt?

How fast can you and your organization change?

Ask yourself these questions, and find your own answers. Then you may

want to ask a friend to go over the same questions with you and provide
feedback. It’s important to repeat the process until you are clear on your
answers.

If you are an employee, ask the same questions and answer the questions
for the leaders of the company you work for. In other words, are your
leaders with it, or are they dinosaurs? If you do not like your leaders’
answers, you may want to start looking for a new job because you will

probably need to look for a new job in the near future anyway.

In today’s world of accelerating technology, there is more and more
competition for your customer’s attention, time, and money. The world of
the web is the new world of “Free.” How can you compete when everyone
is giving away for free or selling at deeply discounted prices what you are
trying to sell? Those of us who were born before 1970 may have business
wisdom, but we run the risk of not being very tech-savvy, even if we use

email and have a Facebook account. For those people born after 1970, they
are often more tech-savvy, but lack the wisdom to use it well. Kathy says
that today, entrepreneurs must be both tech-savvy and wise. The
entrepreneur who possesses both these traits has a huge competitive
advantage.

Robert often points out that the world changed in 1989, the year the Berlin
Wall came down and the World Wide Web went up. Those events signaled

the end of the Industrial Age and the beginning of the Information Age.
Today, your competition is everywhere. Your competition is in everyone’s
home, office, and cell phone. The cyber world of “Free” is taking down
one-time mega-brands magazines, because many have no idea how to
compete in our new world. On top of that, technology speeds up
transaction time. The reason we have 20-year-old billionaires and 50-year-