Page 151 - Midas Touch
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being fired. She displayed great integrity, and I admired her strength of
                character,  as  did  her  team.  Her  relationship  to  her  team  was  one  of
                complete respect, and she left with great dignity and admiration.

                Deals vs. Partnerships

                I  remember  having  a  conversation  with  Robert  a  few  years  ago  about
                partnerships  and  how  difficult  they  can  be.  He  was  in  the  middle  of
                partnership woes. I prefer doing deals with other people, but not having
                partnerships because they are too complicated and can eventually go bad.
                Deals are easier. You still have the relationship, but not the baggage that a

                full partnership eventually requires. Partnerships are like marriage. They
                can be wonderful, or terrible. If you can, stick to doing deals with people
                you like and trust. Then you can move on from there to your next deal.

                I’ve spent many years working on deals. My reputation is such that I can
                call in the right people, and we get things done easily. I understand that
                might not be so readily available to you, especially if you are just starting
                out,  so  I’d  suggest  that  you  keep  the  word  “deal”  in  your  head  as  you

                gradually  move  forward  in  your  business  career.  Thinking  “it’s  a  deal”
                versus “it’s a partnership” or “it’s a marriage” is very freeing. Your mind
                will  open  up  to  new  ideas.  It’s  similar  to  my  approach  to  difficult
                situations. I’ll ask, “Is this a blip, or is it a catastrophe?” Most of the time
                it will fall into the blip category. It’s amazing how much clearer things can
                be when you do that.


                The Art of Negotiation
                One  skill  you’ll  need  to  master  is  negotiation.  I’m  known  for  my
                negotiation skills and that comes with the territory of making deals. The
                best  deals  are  good  for  everyone,  which  creates  a  win–win  situation.
                Negotiation  is  persuasion  more  than  power.  It’s  a  bit  like  diplomacy,

                although one can be a diplomat and still be stubborn. You’ve got to know
                what the other side wants and where they’re coming from. Be reasonable
                and  flexible,  and  never  let  anyone  know  exactly  where  you’re  coming
                from. Knowledge is power, so keep as much of it to yourself as possible.
                And remember the golden rule of negotiating: “He who has the gold makes
                the rules.” That doesn’t negate equal opportunity, but that’s an unspoken

                fact that is definitely present. Always remember that you could be laying
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