Page 189 - Midas Touch

than anything else in life and in business. In the real world, it’s the people
who do what they need to do who beat out the people who only do what
they love to do.

Doing what you must do, even if you do not want to do it, is a little thing
that makes a big difference. In every case, that will mean studying and

learning about subjects you may not love. Remember, you don’t have to be
an expert. You just have to know enough to speak the language and
eventually hire experts in those subject areas. Most community colleges
offer courses in the most vital areas at reasonable prices, and there are
countless books and online resources for you to use as well.

If you are committed to the Midas Touch, I recommend the following
basic topics for ongoing study:

Sales training
There is sales training and then there is Blair Singer’s sales
training. He teaches technique and much, much more. It’s
the much, much more most entrepreneurs really need.

Others have had success starting out as part of a network-
marketing company where you get real-life sales training.

Basic business law

It’s extremely helpful to have a basic knowledge about the
law and how it impacts your business in such areas as
intellectual property, labor, environmental, tax, and
contracts. This will save you a lot of money and headaches.
It doesn’t mean you won’t need an attorney, but at least
you’ll be able to speak the language.

Basic accounting
I teach the importance of the income statement and balance
sheet. That’s an important start. A basic accounting class
will teach you how to start off on the right foot with your
business, or get things organized if you’re already in
business for yourself. Again, you’ll still need an accountant.
Marketing and advertising

Before you invest in marketing and advertising activities,