Page 192 - Midas Touch

The world can use a lot more people who can create wealth and, in the
process, solve many of the challenges we face. That’s what it will take.
True entrepreneurs will seldom do it for the money. They nearly always
have a higher calling. But when they achieve their own wealth, the

freedom that comes with it is what keeps them going and moving on to the
next venture.

If I lost all my money, I know I could simply make the money back and
keep going with my mission. Having that knowledge may seem like a little
thing to most people, yet having this power is a very big thing to me.

I wish the same power for you.

Luxury and Details:

One Small Thing That Became a Big Thing
Donald Trump

Trump Tower was nearing completion, and I wasn’t sure what to name it. I
told a friend I was thinking of naming it “Tiffany Tower” because of its

proximity to Tiffany’s. He asked why I’d use someone else’s name instead
of my own. That was a good point. The alliteration was similar, and so it
became Trump Tower. This little thing, a detail that was almost an
afterthought, became a big thing as my name eventually became well
known. It was the beginning of my brand.

Trump became a big name largely because I brought name recognition to
the company, starting with Trump Tower. In essence, I was doing my own
advertising with a name and a landmark. Don’t underestimate the power of
publicity, even if it isn’t a huge campaign, no matter what form it takes.
When Trump Tower opened, luxurious in every way, it was the beginning
of the Trump brand becoming synonymous with luxury. Eventually, the
publicity brought fame as well and has made our brand become

synonymous with money, power, and luxury. You’ll find that your brand
will reflect on you, so choose carefully what you want to be known for.

When Small Is Big
Robert couldn’t be more correct when he talks about focusing on the little
things that count. For the Trump brand, the small thing is people’s desire
for the nicer things in life—fame, power, and celebrity status. It’s a slice