Page 4 - Midas Touch

Foreword

by Mark Burnett

Entrepreneurs have a singular drive that gets them where they’re going.
It’s a focus that is so intense that nothing can derail them or their plans.

Years ago, long before meeting Donald, I read his first book, The Art of the
Deal. At the time, I was selling T-shirts on the beach in Los Angeles. In
between customers, I was constantly reading The Art of the Deal. I
especially appreciated that it was written for someone like me—someone
who had never been to business school. I was in total awe of this real
estate mogul, Donald Trump, and never believed I would set eyes on the
man himself, let alone meet him. I certainly never imagined that I would

be in business with him.

One of the most memorable stories I can remember from The Art of the
Deal was the story about how Donald can spot “a loser.” He explained that
a loser is the person with a for-sale sign on a dirty car. While this seems
obvious, it’s amazing the number of people who do exactly this in various
ways in various businesses.

Robert has sold well over 30 million books in countries all over the world.

He obviously has a message that people want or need to hear. He sees
himself primarily as a teacher, and I admit that I see Donald as a teacher
as well. The Apprentice has an educational subtext that he taps into very
well, and I think it’s one reason the TV show has had the resonance and
longevity that it has had. These two teachers, these two titans of business,
have a message for all of us.

As Midas Touch points out, entrepreneurship is something that has become
somewhat of a responsibility these days, or should be. That’s why this
book is timely. We need people who have the talent to create jobs. Those
who have the skills or ability to be an entrepreneur need to develop these
skills in order to contribute to our society. This book comes from two
highly accomplished entrepreneurs with very different backgrounds who
cover the bases from different perspectives.