Page 74 - Midas Touch

because, unless their parents or other family members are entrepreneurs,
few know the path even exists. They just don’t think about it.

The CASHFLOW Quadrant refines and redefines people’s focus:

Robert’s poor dad was a schoolteacher who repeatedly reminded him to
focus on getting a job with a good company (becoming an E or employee)
or to focus on getting good grades so he could practice as a professional
(becoming a highly paid S, which stands for self-employed or specialist).

Robert’s rich dad advised him to focus on business ownership (B) and

investing (I). Donald’s dad encouraged him in much the same way and
Donald never wanted to work for someone else. It wasn’t even an option.
His focus was on business (B) and investing (I) in a very big way, right
from the start.

So what does all this mean? It means that it’s no wonder that so many
entrepreneurs fail. The answer is because they have been brought up and
trained in school to become employees, or if they were deemed “smart,” to

become professionals. Think about it—most of us were brought up to be
E’s and S’s. We were never prepared to be B’s and I’s.

Let’s define E, S, B, and I in a bit more detail. You’ll see why some of the
quadrants make it tough to succeed as an entrepreneur, particularly a
Midas Touch entrepreneur.

The E stands for EMPLOYEE. Employees can be anything from the
janitor or receptionist of the organization to the division mana ger and

CEO. Employees often are looking for “a safe, secure job with benefits.”
This is the definition of the “employee mindset.” This mindset causes
employees to focus on job security, steady paychecks, time off, benefits,
and promotions.