Page 79 - Midas Touch

even on the radar for most people. They are too busy living and working as
E’s and S’s to ever conceive that B’s and I’s exist. They miss the big
picture. If this describes you, take heart. You are like most people, but at
least you are now entering into enlightenment.

How This Applies to Entrepreneurs
What we are saying through our own experiences is that Midas Touch
entrepreneurs are generalists who find and hire the best possible
specialists to do the work. As generalists, they then help make the business
and the specialists successful.

The B-I Triangle illustrates the 8 Integrities of Business, with each
element being an integrity. Midas Touch entrepreneurs, the generalists,
must work on the perimeter of the triangle. They hire specialists to work
inside the triangle.

We’re talking about the person who, for example, has an outstanding
recipe for chocolate chip cookies. Everyone loves them and people are
always asking to buy them, so the baker goes into business. She’s excellent

at baking the cookies, but when it comes to accounting, sales, marketing,
legal issues—important aspects of any business—she is ill-equipped and
no longer enjoys her work. She wants to bake cookies. Now, all of a
sudden, she’s no longer a baker. She’s a bookkeeper, lawyer, and marketer,
and not doing well at any of them. The same thing can happen to an
accountant who goes into business and finds out he has to be a marketer
and sales rep too. Or the lawyer who focuses too heavily on the legal

aspects of the business and prevents his own success. You get the point
here. It is next to impossible to “do it all” well, regardless of how smart
you are or the excellent grades you got in school. So, businesses fail.

Both of us learned how to live and work on the perimeter of the triangle by
attending military schools. That’s where we learned leadership. This
training is perfectly suited to entrepreneurship, where the main job of the
entrepreneur is to define the mission, find and inspire the team, and lead.

If military school teaches us to work on the outside integrities, traditional
school teaches us how to live and work on the inside integrities.