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L E A R N I N G I S E X C I T I N G

gives me more control. My knowledge also helps me avoid mis-
takes and eliminate problems that could arise. I studied up on
travel before starting GoTrump.com, my travel agency. I
studied the men’s fashion industry for my Donald J. Trump Sig-
nature Collection of menswear. I researched and read carefully
before starting Trump University; and that’s just to name a few
examples.
When I started as coproducer of The Apprentice, I knew a lit-
tle about the entertainment industry, but I knew nothing in-depth
about reality television. So I had to learn: I read, spoke with
experts, paid attention, listened, and applied everything I learned.
It was like taking a series of crash courses. Although it was new, it
was fascinating. Since I had jumped in the deep end, I knew I’d
better learn how to swim, which I did. It was, and continues to
be, a great experience.

REMAIN OPEN

There is only one thing I know, and that is I know nothing.
—Socrates

Remain open to new ideas and information. Nobody knows it all
and thinking that you do is dumb; it can slam the door on great dis-
coveries and opportunities. If I had started in business thinking that
I knew everything, I’d have been finished before I began. Don’t
make that mistake. Every business has surprises, hidden dangers
beneath the surface, and simple problems that become complex.
In my life, I want each day to be full of discoveries, and I fre-
quently wonder what I’ll be learning each day. It’s a terrific way to

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