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T R U M P 1 0 1 : T H E WAY T O S U C C E S S
I realized how fast the world is moving, I faced the choice of
adapting or losing out. I decided to adapt by increasing my work
hours. It wasn’t a big sacrifice because I love what I do, and I’ve
always been a hard worker. Since I boosted my workload, I’m
happier and more productive than ever. And those who want to
compete with me have to keep up. Always move forward or you’ll
be left with crumbs, not pie.
I see my business, the Trump Organization, as a living organ-
ism that continually evolves. Like most large companies, my com-
pany consists of many parts that must be closely coordinated to
operate at peak performance. So it’s up to me to understand the
big picture and how the business environment is changing. I have
to make sure that all the ingredients are present; that all the parts
are well oiled, fully operational, and ready to go; and that each
segment has whatever it needs in terms of people, time, and
resources to deliver products worthy of the Trump name.
M A K E I T H A P P E N I N Y O U R L I F E
Here’s how to see the big picture and adapt to changes:
• Make it your goal to create a business that will be a huge
success for many years.
• Strengthen your weaknesses, fill in your gaps, and
explore new areas. But don’t neglect or let your existing
strengths erode.
• Don’t be stagnant, complacent, or rest on your laurels,
no matter how successful you’ve been. Giving 50 percent
is not enough; your clients and customers deserve
more—they deserve your best.
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