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T R U M P 1 0 1 : T H E WAY T O S U C C E S S

direct way possible. It saves everyone’s time and teaches you to
distill information into sound bites that cannot be misinterpreted.
I move quickly in business, so I don’t have the time, the desire, or
the need to pontificate or sound important. Oftentimes, this back-
fires. Being concise is more effective, but not necessarily easier.
Sometimes I ask people to explain things to me in less than
three sentences to make sure they’ve got it down. Condensing
your thoughts is a great technique for both speaking and writing.
Busy people work in sound bites; anything more can be a waste
of time or cause confusion. I prefer to speak simply and clearly
whether I’m addressing my employees or Congress.

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