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TRUMP UNIVERSITY WEALTH BUILDING 101

Get Passionate

Passion sounds out of place in business, but it’s at the top of my list. I know
for a fact—and from my own experience—that it’s absolutely critical to
achieving any kind of long-lasting success.
Exactly what is passion?
Enthusiasm on a big scale. If you don’t have passion, everything you do

will fizzle, or at best, be mediocre. You simply have to love what you do to
make it big. People with passion never give up because they never have a reason
to give up, regardless of their circumstances. It’s an intangible momentum that
can make you indomitable.
How do you get passion?
Size up your interests. What do you love doing? Ask yourself, “Can I
develop any of these interests into a viable source of income? Can I come up
with a personal blueprint? Do I have a foundation in place, or in the works,
for this blueprint?”
Cover your bases—and then act. Very often the dividing line between
success and failure is a lack of passion. I’ve known people who have had
fantastic ideas, but they don’t get them off the ground, and their ideas sit in
their head or on top of their desk for a long time. Coming up with an idea is
not enough—you’ve got to put your idea into action.

Be Tenacious

People think I was born with the Midas touch, and I admit, I’ve been very
fortunate. I got a great education from the schools I attended, and from my
parents. But I learned to be tenacious when I started in business. That’s
important, because most things don’t happen overnight.

As I write this chapter, we’re on schedule to finish Trump Place along the
Hudson River in New York City by 2008. With 16 buildings, it’s the largest
development ever approved by the New York City Planning Commission
and will transform the once-neglected West Side of Manhattan into a very
desirable place for residents to live. I bought the land in 1974. That’s a long
time to wait. If I hadn’t been tenacious, Trump Place would still be in
my head.
Tenacity is when you refuse to give in or give up. You keep fi ghting the

good fight. Very few things of worth are easy achievements. That’s just
the way it works.

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