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TRUMP UNIVERSITY WEALTH BUILDING 101

odds. The area around Grand Central had become really dilapidated, but the
armchair critics made me wonder: Why not do something about it instead of
just complaining?
Apply this thinking to yourself and to your situation. You’ll not only learn
a lot, but by taking risks you’ll learn how much you didn’t know, which is
equally important. The new Hyatt Hotel next to Grand Central Terminal
was a huge success for me, and sparked the redevelopment of the entire area.
Give yourself a challenge, not once in a while, but every day.

Know Your Audience

You’ve heard the phrase, “Life is a performance,” and it’s true. No matter

what field you’re in, large parts of life and business involve acting. Acting
encompasses people skills, negotiation skills, public relations, salesmanship,
and the ability to read your audience, whether your audience consists of four
people in your office or 40,000 watching your television show.

Start by realizing that your audience can understand and appreciate many
of your experiences. Make an effort to find out what you have in common,

and lead with it. I may be a billionaire, but I have bad days just like everyone
else. I get stuck in traffic jams, too.

If you take the time to think about what your audience wants, and what
you have in common with them, you can create a bond that didn’t exist before.
It also frees you from being nervous and allows you to focus better. Think of
yourself as a performer, with a responsibility to your audience (who may also
be your customers). Showmanship means being prepared for every perform-
ance, and the more prepared you are, the more effective you will be. Learn,
know, and show: It’s a proven formula.

Learn to Negotiate

Negotiation is one of the keys to business and life. Think of it as personal
diplomacy. It can be complex, but it doesn’t have to be daunting if you take

the time to think and finesse your technique.
Learning to negotiate is invaluable if you hope to connect in any way
with other people. You’ve got to understand where the other side is coming
from if you want to succeed. Sometimes you can size that up quickly, some-
times not.

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