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G ET H ELP FROM THE B EST R EAL E ST A TE S PECIALISTS

ury Trump represents. The group of savvy visionaries said, “We’ll do
the work. We’ll put up the money, build it, and we’ll give you a share
of the profits. We need to use the Trump name and we want to utilize
your expertise in selling the units and running the facility, and fur-
nishing the services available from your staff of experts.” The key to
Trump’s approval was their consent that the project will be subject to
the complete control by Trump’s organization. We control what it
looks like. We control what they do and how they do it. The price of
using the Trump name is that every project has to meet the rigid
Trump standard of excellence.

HIRE PEOPLE BASED ON THEIR REPUTATION
AND TRACK RECORD

When it comes to specialty areas of real estate like law or design or
contracting, you want to avoid someone who just occasionally dab-
bles in the real estate field, like your neighbor’s brother. You want a
professional who makes a living in the real estate specialty you need.
How do you find good real estate professionals? Start by keeping
an eye out for examples of work you admire, such as a local landscape
or building renovation, then find out who the designer or contractor
was. Also, contact lawyers and contractors that you know have done
work on projects like yours, and who will likely do good, quality work
for you. It is especially important, for example, if you have a zoning
problem, that you hire a local zoning lawyer who is well versed in zon-
ing matters and has the political connections to get things done.
You always want to use full-time specialists in their field of en-
deavor, not part-timers. They won’t be up-to-date on the latest tech-
niques. Their fees will probably be less than the best in the field, but
they won’t have the knowledge you need. Every real estate parcel has
problems of one kind or another that will require the expertise of a

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