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TR U M P STR A TEGI ES FO R R E A L ESTA TE

expenses. If they think they’re working for themselves, they’ll do
an even better job.

PLAY UP THE PRESTIGE OF YOUR PROFESSIONALS

If you hire a designer or builder who has name recognition with poten-
tial buyers or tenants, or who has built well-known buildings they
wouldbefamiliar with, use that information as part of your marketing
message for the property. Play up the prestige of the architect, interior
designer, contractor, landscape architect, or other professional. This is
oneway you can recoup the extra money you spent hiring a big name
professional. If you hire a designer who iswellknown,orwhohas
worked on fine buildings that your buyers are familiar with, this is
powerful “sizzle” and will definitely get your customers’ attention. For
example, Trump used Costas Kondylis as his architect for the Trump
World Tower, because Kondylis had earned a greatdealof recognition
andprestige for his design of high-priced condominium units.
All of the literature relating to the Trump National Golf Club in
Palm Beach recites that itisaJimFazio course, a name well-known
and respected in golf course design. All of the literature relating to
theGrand Hyatt Hotel boasted that Der Scutt, a name synonymous
with creativity,wasthe architect redesigningtheoldCommodore
Hotel building.

HIRING TIPS FOR KEY SPECIALTIES

Hiring a Building Architect or Landscape Architect

1. Be certain that the architect you hire is neither too big nor too
small for the project you are planning. Let them justify why
you should use them.

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