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T RUMP M ARKETING

S TRATEGIES

Selling the “Sizzle” Sel ls the Prod uc t

KEY POINTS

•How selling the “sizzle” sells the product.
•Showing the property: The aesthetics must draw peo-
ple in.
•Use dazzling presentations.
•Advertising strategies.
•Use intelligent promotions.
•Marketing to home buyers and renters.

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