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TR U M P STR A TEGI ES FO R R E A L ESTA TE

•Shopping convenience is always important to customers. If
your property is near a major mall, push that point and iden-
tify some of the stores in the mall. If not, state that there are
stores either nearby or in the area, whichever you feel more
comfortable with.
• If you think places of worship are worth mentioning, do so. If
not, you should know how far away they are and what religious
affiliation they have.
•Public parks and playgrounds are another thing to stress, if
it’s helpful.
• Be sure you know the amount of taxes your buyer will face. If
theamount is below many other localities, play that up. Other-
wise, stay away from the topic until you are required to answer
adirectquestion.

SHOWING THE PROPERTY: THE AESTHETICS
MUST DRAW PEOPLE IN

Even small investors should seriously consider hiring an interior
designer to prepare a property for showing. The aesthetics of show-
ing a property are that important, and it’s true in almost any kind
of real estate. If I own a restaurant, I have to ask myself, “What
does the restaurant have to look like that will make it attractive?”
That’s first, because I have to get people into the restaurant. The
next thing is, now that they’re in what does it look like. Would I
spend extra money in the kitchen? Not unless I want patrons to see
the kitchen. The money should be spent on the décor, the booths,
and the tables to make the restaurant appealing. It goes without say-
ing that everything should be clean and well maintained. Does it
appeal to families? When it comes to dining out, the parents say
when, but the children say where.

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