Page 138 - The Way to the Top
P. 138

Brad MARTIN




                                          Chairman and CEO of Saks, Inc.




                Communicate simply, clearly, and truthfully.


                   Customers,  employees,  and  investors  are  smart.  They  don’t  need
                business people who use complicated words or who are less than candid in

                their communication. Tell the truth and keep it simple.


                                    People are smart. Tell them the truth.
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