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Terry J. LUNDGREN




                     President, CEO, and Director of Federated Department Stores, Inc.




                New to the retail business and eager to learn and make my mark, I became
                frustrated because I wasn’t being challenged enough and wasn’t learning
                as much as I expected from my boss. I had been on the job as an assistant

                buyer for a mere eighteen months when I complained about my situation. I
                was told by my college recruiter, who had played an integral role in my
                decision  to  join  the  company,  that  I  should  “Bloom  where  you  are
                planted.”


                   My attitude and focus were forever changed. My attention shifted from

                where I was to how I was doing, specifically how I could make the most
                out  of  my  current  situation.  I  learned  quickly  that  although  you  can’t
                always  control  where  you  are  planted—to  which  department  or  specific

                project you are assigned—you can control the experience while you are
                there. Committing myself to doing the best job possible regardless of my
                assignment while maintaining a positive attitude became my focus. From
                that point on, I can honestly say that I have always been promoted to a
                larger  and  more  challenging  assignment  before  I  became  bored  or

                complacent.


                   During  my  career,  I  have  found  that  the  ground  in  which  we  find
                ourselves  planted  varies  in  composition.  Sometimes  it  is  fertile  and
                healthy, making growth seem a part of nature’s course. At other times the

                soil may be dry, cracked, and rocky, making growth more challenging. I
                learned that I could prosper in either situation as long as I stayed focused
                on my responsibility to be the best that I could be regardless of where I
                was  planted.  And,  if  I  performed  at  my  maximum  capability,  I  might

                actually leave the ground a little more fertile for the person who would
                ultimately take my place.
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