Page 179 - The Way to the Top
P. 179

Richard ROMANOFF




                                        CEO and President of Nebraskaland




                Problems are a good thing. Any company that doesn’t have its share of
                complicated problems probably doesn’t have a very hearty business.


                   If  your  problem  lies  with  your  boss,  watch  out.  There  is  a  danger  in

                asking for a new czar. No matter how bad your current boss, supplier, or
                business  associate  is,  at  least  you  know  him.  A  new  one  can  always  be
                worse.


                   But  in  the  middle  of  any  difficulty  lies  opportunity.  When  things  are
                going good, no one wants change. Greet difficulty as an opportunity for

                creative and financial enhancement.


                   And  keep  in  mind  that  those  toughest  potential  customers,  who  seem
                impossible to crack, will turn out to be your most loyal ones.


                                        Problems can lead to prosperity
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