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~:            WHAT WAS THE DEFINING LESSONYou LEARNED FROM SPORTS I 201



    , Winning Principles

    ..    Joe Montana, one ofthe greatest football players in history, sent me an
    rautographed copy ofhis book, The Winning Spirit: 16 Timeless Principles
       1hat Drive Performance Excellence. It is a great book for anyone who is
      committed to winning.
    ~...  For those who may not know who Joe Montana is, he was the

      quarterback ofthe professional football team, the San Francisco 4gers. He
      led his team to four Super Bowl victories. He has been elected into the Pro
      Football Hall of Fame and was named by Sports Illustrated as the greatest
      football player ofthe past SO years.The following are a few excerpts from his
      book:
    . '   "AsI have watched my own children compete in youth sports over the
      years, I have noticed a growing tendency to deliver pats on the head, to say,
      'Good job, everyone won today.' And hand out participation ribbons to all
      who got out ofbed and made it to the game. That's not the way I was raised,
      and I don't dispense that message in my role as a parent. I think it's unfair for
      aparent to be an uncritical observer ofa young person wanting to improve
      and play at a higher level. As a parent, you need to be not just a cheerleader
      but a coach. And I believe it is wrong to tell the next generation that they
     .' willbe congratulated for simply showing up.
    ''1      "Competitive sports are one of the best preparations for life,


             reflecting as they do, the highly competitive nature of the world
             around us. I never wanted anyone on my team, in sports or business,
             who didn't passionately care about rising above the competition -
             and winning.

             "Ifwinning wasn't important, people wouldn't keep score.

             "Like it or not, we live in a world that keeps score."

          This is what he saysabout winning Super Bowls:

             "Recently, after I delivered a speech, someone in the audience asked
             me how old I was when I won my first Super Bowl.


                                                   Two MEN • ONE MESSAGE
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