Page 244 - Why We Want You To Be Rich - Donald Trump, Robert Kiyosaki.pdf

238 I CHAPTER TWENTy-ONE
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INCOME

EXPENSES

The sign ofahigh financial IQ ishigh cash flowflowing into the income
column. The sign ofa low financial intelligence is excessive cash flowing out
through the expense column.
America as a country and many Americans are in financial trouble
because they have not been able to increase the cash flowing into their
income column and have lost control over the cash flowing out of their
expense column. Also, rather than creating assets, they continually create
more liabilities, which accelerates the cash flowing out through the expense
column. Someone who has excessive credit card debt, takes out a home
equity loan to payoffthe credit cards, and then goes out and gets into more
credit card debt is an example ofsomeone who has lost control.
My rich dad recommended I spend a number ofyears learning to sell,
knocking on doors, because he wanted me to learn how to have control over
the cash from income flowing into my financial statement. Many people
struggle financially simply because they are not good at sales or marketing.
Youmay notice that Donald Trump ispossibly the world's greatest marketer
today. His brand means money, and it attracts money.
Interestingly enough, my rich dad said the expense column was the most
important of the columns. He said, "Most people spend and make
themselves poor. Ifyou are going to be rich,you need to know how to spend
to make yourself rich." The following diagram will explain why he said this:

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WHY WE WANT You To BE RICH
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