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TR U M P STR A TEGI ES FO R R E A L ESTA TE

unique jagged facade of black glass. As you look up, your eye catches a
grove of 16 full-size trees planted on six floors of terraces the lowest of
which is 50 feet above the level of the sidewalk. Upon entering the 68-
story tower, you are flanked by attractive show windows of renowned
retail stores. You marvel at the highly polished floor of exquisitely
matched marble slabs which lead into the spacious high-ceiling tree-
lined lobby that ends at the huge seven-story atrium. Tumbling down
the far wall of the atrium is a 100-foot waterfall against a marble wall
that is topped by a large angled skylight that illuminates everything
below. The lower level of the atrium houses two fine eating places, one
of which is a tempting elaborate buffet and the other has starched
white tablecloths and elegant décor. Both facilities have excellent food
prepared by a master chef. Surrounding all of the furnishings, you no-
tice the perfectly matched marble-lined walls and the attention to de-
tail this interior space was given. Highly polished brass is everywhere.
Off to the left of the main entrance is a bank of elevators housed in
mirror-finish brass doors. As you approach the elevators, a well-
dressed security man asks you whom you are visiting. After receiving
the approval of the party you intend to visit, you are permitted to enter
the high-speed mirrored elevators to take you to your desired floor.
This is how people experience the lobby and office portion of
Trump Tower for the firsttime.Itisdazzling,andproves Trumpisa
master at creating awe-inspiring buildings. The residential portion of
the building is a world unto itself. It has its own private entrance on
56th Street with 24-hour doorman and concierge service. The recep-
tion desk is staffed by uniformed personnel who are trained to recog-
nize all residents and screenallvisitors. Once visitors are cleared,
they are permitted to enter one of the immaculately clean elevators
where a uniformed operator inquires as to their destination and
whisks them to it.
Because magnificent views command higher prices, Trump de-
signed the building so that the residential portion of Trump Tower,

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