Page 254 - Trump University Commercial Real Estate 101
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TRUMP UNIVERSITY COMMERCIAL REAL ESTATE 101



                         Here ’ s an easy way to look at it: Sell when your friends and family
                   say you ’ re crazy.


                         “ Dave, the market ’ s so strong! ”
                         “ Dave, we ’ ve had nothing but good news for several years now — how
                     could you possibly think about selling? ”

                         “ Dave, if you wait another six months, you can probably add a fast mil-
                     lion to your profi t. ”


                         What they don ’ t understand is that I ’ m dying to yank my money
                   out of this strong market, and put it into another market that ’ s been
                   weak for so long. They will tell me I ’ m crazy again — this time for
                   investing in the midst of weakness.
                         Don ’ t look back. Do not second - guess yourself by thinking  “ If
                   only I had known to wait until April, I could have hit the very top of
                   the market. ”
                         I will go so far as to say that you should kick yourself if you ever do
                   sell at the peak of a market. It will mean that you were not watching
                   the fundamentals of that market, and that you recklessly waited so long
                   that you risked selling at a bad price. If any  hiccup  happened with the

                   buyer ’ s financing, or with some environmental review, you really would
                   have been up a creek.
                         Also remember that when a market goes south, it can happen in a
                   hurry. Most investors find comfort in being human sheep. They move

                   in great herds, not really knowing what they ’ re doing but being cozy in
                   the knowledge that all the other sheep also don ’ t know. No one can
                   point a finger only at them.

                         When the herd catches a whiff of a problem, you better watch out!
                   There ’ s a stampede. Suddenly, all of the sellers who were  waiting for
                   the peak  now panic and dump their properties on the market.
                         Oh no! They each are now competing with a pile of deals that
                   came out of nowhere! So the price - cutting begins. Now a malaise sets
                   in, fueled by journalists. Articles appear about the negative news:
                   Properties are taking longer to sell, other properties that are still in


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