Page 30 - Trump University Commercial Real Estate 101

TRUMP UNIVERSITY COMMERCIAL REAL ESTATE 101

Emerging Markets

Real estate investing is my focus, but the study of emerging markets is
my passion. At any given time — regardless of what the national econ-
omy is doing — there are markets around the United States that are
just on the verge of explosive growth.
They are about to appreciate much faster than other markets
around the country, and they can make you a great deal of money in a
short period. My book, Emerging Real Estate Markets , describes in

much more detail how to find and profit from these markets.
The key concept to understand is that all real estate markets are
local . It doesn ’ t matter what the national headlines are screaming.
A factory shuts down in one town, and somewhere else an oil company

has just opened a new branch office. A Michigan automaker announces
more layoffs, but a foreign automaker announces plans to build a fac-
tory in Kentucky.
There are two tricks to making money in emerging markets: First,
you must be able to locate these markets slightly before most other
investors know that they are good. Second, you must be willing to
invest when other people think you ’ re crazy.
That ’ s because you will be buying low , or investing when other peo-

ple don ’ t see the value. That positions you to sell high — in other words,
when other people think you ’ re crazy for selling too soon.
Just get used to the feeling of people thinking you ’ re crazy. It ’ s not
hard to do, because soon you ’ ll be much wealthier than they are!
There are emerging markets for commercial properties all around
the United States at any given time. The best part is, different types of
commercial property follow different paths in the market cycle. Simply
because a market is emerging for apartments does not mean that it is
emerging for retail space.
As a matter of fact, retail space generally lags behind apartments:
First come the announcements that new job opportunities will be
opening up in an area. That creates a demand for offi ce space.

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