Page 26 - Trump University Commercial Real Estate 101

TRUMP UNIVERSITY COMMERCIAL REAL ESTATE 101

not getting involved in real estate is: “ I ’ d love to, Dave, but you don ’ t
understand how severe the competition is in my area. ”
I have two responses to that: First, if you have the right marketing
systems in place, you ’ ll be successful regardless of how much competi-
tion there is. Second, that ’ s all the more reason to branch out from
single - family homes into commercial property, where there are fewer
investors.
Notice that I said branch out and not do instead . I still invest in
single - family houses when a great deal comes along. It ’ s like fi nding
money on the street, only this kind of money is 10 or 20 thousand
bucks!
There ’ s no need to stop investing in one type of property, once you
know how to invest that way. Instead, you simply focus on one type
while keeping your eyes open to all the other possibilities that come
your way.
Later in this book, we ’ ll systematically explore each of the myths
surrounding commercial properties, and how you can confi dently
move forward where other people fear to tread.

Cash Flow

Cash flow is king. It will set you free.

Early in my investing career, I thought I had it made. I had gone
from being a dirt - poor landscaper (ha - ha) to a multimillionaire in just
under four years. There was only one small problem:
I couldn ’ t pay my bills.
How could that be? It was because my millions were on paper.
I truly did have that wealth, but it was tied to the eventual sale or refi -
nancing of my properties. I was not receiving a regular monthly
check.
That ’ s when the next part of my education occurred. I realized that

the true lubricant of business was steady cash flow. It didn ’ t matter
how powerful my real estate engine was; without that cash fl ow, the
gears would grind to a halt.

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