Page 53 - Trump University Commercial Real Estate 101

Ho w to Read a Market

Not wanting to go all the way back to New England, they stopped
halfway back, in the Carolinas. They even have a name: halfbacks . As
home prices increased even more in Florida, the number of halfbacks
grew. The Carolinas enjoyed an economic resurgence, largely because
of these halfbacks.
There is also the global effect . I don ’ t mean global warming, but Glo-
bal moving vans! They are a good indication of where people are going.

If you find out where Global or other major van lines have a high per-
centage of one - way trips, it is sure to be an area where in - migration is
happening.
Watch for whether road crews are out widening roads that lead to
an area. Those big projects only happen when master plans indicate
major growth. Get a list from the state department of transportation for
future projects. Few, if any, of your competitors will know to do this.

Areas with state government offices and also universities are often
strong, enduring markets.
After all, governments are very slow to lay off workers. They pro-
vide a steady source of jobs. Even after an election year, a bunch of
people move out only to be replaced by a bunch of the winning candi-
date ’ s people.
The same holds true for universities. With the echo boomers now
coming into the college ranks, we have a surge of new students. Many
juniors and seniors are dying to live on their own in apartments. They
also spend freely at retail shops and restaurants that cater to them.

More Local Clues of Upcoming Strong Markets

Demographics

We ’ ve already discussed many demographic factors, but here are some
more key considerations.
Each commercial property must attract its own target demographic

profile in order to be successful. Depending on the type of commercial
property, they could include: number of businesses, customers, or

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