Page 174 - Think Like a Champion

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Intuition is perception
via the unconscious.

—Carl Jung

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Go with Your Gut

e’ve all heard of instincts, intuition,and perception. In fact,
Wall of us have these things. The important thing is to know
how to use them. You may have superb academic credentials, but
without using your instincts you might have a hard time getting
to—and staying at—the top.
This is one of those gray areas that remain an enigma even to
those who have finely honed business skills. It’s hard to pin down
or to explain how business instincts are acquired. Some of them
are inexplicable. But there are signs that can guide you to or away
from certain deals and certain people.
For example, within a few seconds of meeting Mark Burnett,
the creator of The Apprentice, I knew he was 100 percent solid, both
as a person and as a professional. On the other hand, I’ve met peo-
ple that I have an aversion to for no particular reason, and while I
try not to be judgmental, I have reason by now to trust my gut.
Carl Jung said our conscious minds use only 5 percent of our brain
power for daily functioning. If we can learn to tap into that un-
conscious, subconscious, and dormant 95 percent, the results can

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