Page 42 - How To Get Rich

has lost his entire family in an accident is, naturally, devastated. But to
work effectively with his customers, he must appear cheerful and
confident. That’s part of his persona. It’s a survival device.
The only danger is when people become their personae. That means

something has been shut off somewhere along the line, and these people
will end up hiding behind the false personality that works professionally.
As I am very much in the public eye, this hit home and I gave it
considerable thought. Fortunately, I am aware of my public side as well as
my private side, and, while I’m not one for hiding much, I know there are
several dimensions in which I operate. That’s one reason I feel at home at
The Trump Organization. The people I work with day in and day out know

I’m not entirely a glam guy. They see how hard I work. One person said I
am very much like a Mormon, which I took as high praise.