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through an acquaintance who had endured some extreme ordeals, yet he
                remained calm. I couldn’t fathom where he got this sort of grace under fire
                demeanor,  so  I  asked  him,  and  he  told  me  that  Jung’s  ideas  kept  him
                centered.

                     My friend put it like this: Donald, I’ve learned from my experiences.
                As a safety factor, I very often see other people as a revolver that could be
                pointed at me. They are the gun. I, however, am the trigger. So I speak and
                tread  carefully.  It’s  an  effective  visual  aid  to  avoid  conflicts,  as  I  was
                unwittingly  among  people  who  were  actually  psychos  underneath  their
                dignified  personas.  We  never  know  what  will  trigger  another  person’s
                killer instinct.  It  can  be  something  that  happened  when  they  were  five

                years old. So avoid being the trigger, and the revolver will not be a threat.
                     This  synopsis  of  his  philosophy  made  such  an  impact  on  me  that  I
                immediately started reading  about  Carl  Jung.  I’m  glad  I  did,  because  it
                helped  me  in  my  business  as  well  as  in  my  personal  life.  We  are  all
                evolving  human  beings,  and  being  aware  of  this  gave  me  a  big  boost
                toward maturity. It also made me less inclined to be surprised by so-called

                aberrant behavior. I have to stress that I am not cynical, but I am aware. I
                hate  being  in  situations  where  I’m  asking  myself,How  could  this  have
                happened?  This  reminds  me  of  my  favorite  quote  from  Napoleon  about
                being surprised: A good leader shouldn’t be.
                     You  have  to  know  yourself  as  well  as  know  other  people  to  be  an
                effective leader. For me, reading the work of Carl Jung was a step in the
                right direction. If someone had told me in business school that studying

                psychology  would  be  important  for  financial  success,  I  would  not  have
                believed it. My friend’s story changed that, and I am grateful to him for
                such  cogent  advice.  The  relatively  small  number  of  hours  I’ve  spent
                reading  Jung  have  been  more  than  worth  it.  Start  with  his
                autobiography,Memories,  Dreams,  Reflections,  and  you  will  be  in  for  a

                fascinating  time  while  simultaneously  fine-tuning  your  intuition  and
                instincts. You will also gain a technique for seeing into—versus reading
                into—the people around you. Believe me, this will serve you well on many
                levels.
                     The wordpersona has an interesting root. It comes from the Latin word
                meaning mask. This, however, is not derogatory. It’s necessary. Each of us
                has a persona. We need it for survival. It’s the face we put on for public
                use, and it can be intentional or unconscious. For example, a salesman who
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