Page 50 - How To Get Rich
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clothing forThe Apprentice, so I have tremendous loyalty to them (and I
                got a good deal). They also make great overcoats.
                     The way we dress says a lot about us before we ever say a word.To me,
                dressing  successfully  means  understanding  your  environment:  knowing

                the culture and making an effort to reflect—and respect—it.
                     The look in Beverly Hills may be attractive, but that same look may be
                met with scorn on Wall Street. Success is hard enough to achieve without
                showing  up  on  casual  Friday  in  a  three-piece  suit.  Don’t  put  up
                unnecessary hurdles for yourself.
                     Make it easy for people to take you seriously. I would wonder about
                someone  who  arrived  for  a  meeting  or  an  interview  and  was  dressed

                inappropriately for the culture of that particular workplace—for example,
                a guy showing up at Trump Tower in a cowboy hat, boots, and a fringed
                cowhide  jacket.  It’s  more  about  culture  than  style.  Be  aware  of  your
                surroundings and dress accordingly.
                     Some people can get away with anything. Most people can’t. Micha
                Koeppel,  who  works  at  The  Trump  Organization,  usually  looks  like  a

                Canadian Mountie in full regalia. To look at him, you’d think he was about
                to lead an expedition through the Rockies. Then again, my buildings are
                tall, and he scouts the right locations for them, so maybe there’s a reason
                for his getups. It works for him, and he does a good job, so I don’t mind.
                     It’s certainly not groundbreaking news that the early victories by the
                women onThe Apprentice were, to a very large extent, dependent on their
                sex appeal. The fact that sex sells is nothing new. However, women are

                judged  harshly  when  they  go  too  far,  so  be  careful  in  how  you  present
                yourself. If you want to be acknowledged for your intelligence as well as
                your  beauty,  don’t  stand  in  your  own  way.  Not  everyone  can  tune  out  a
                knock-em-dead appearance. Think of how you would like to be perceived,
                and proceed from there.

                     I  tend  to  notice  what  people  are  wearing  only  if  they  look
                exceptionally  well  put  together—or  exceptionally  badly  put  together.  It
                has more to do with style than which designer they may or may not be
                wearing. As I said, expensive clothing usually looks like it was worth the
                price.
                     Have  you  ever  noticed  how  we  tend  to  pigeonhole  people  in  certain
                professions by their appearance? It’s a form of shorthand to just be able to
                say  your  basic  accountant  type  or  a  typical  advertising  type  when
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