Page 159 - Midas Touch

customer, why your customer needs your business, and how you stay in a
relationship with them.

Often, entrepreneurs in the S quadrant have a one-to-one relationship with
their customers. Some examples would be the doctor–patient relationship
in medicine and the attorney–client relationship in law.

In the B quadrant, the relationship is different. It is no longer one-to-one.
B-quadrant entrepreneurs must keep a person-to-person relationship via
different media, which again requires different skills.

We maintain a person-to-person relationship with our millions of
customers via our management teams, TV, radio, social media, personal
appearances, and books. Obviously, an investor wants to know how you

will attract and keep good customers.

The Best Business School
This is why your business can be your best business school and a personal-
development program that lasts forever. If you get better, everything else
gets better. If you become great, money and fame pour in. And if you
blame, remember that the word “blame” means “be lame.” The world is

filled with lame entrepreneurs, often because they fail to see their business
as their business school.

Quick Pitch
Are you ready for your quick pitch? You’ll need it because it is critical to

raising money. First, you must know what to say, and this is where
branding and planning come into play. But once you’ve honed your words,
it’s time to practice, practice practice.

Like anything in life, if you want to be good, you must practice. Learn to
pitch your business quickly. The better you get at pitching, the better you
and your business get.

Remember the thumb. The thumb builds your strength of character. Your
index finger keeps you focused during the pitch. Your middle finger

reminds you of your brand and what you stand for. And your ring finger
reminds you to build better relationships. So practice pitching. The more
you pitch, the more you learn and the better you become. The better you
are, the better your relationships.