Page 161 - Midas Touch

What are the tax consequences?

Who is your CFO or accounting firm?

Who is responsible for investor communications?

What is the investor’s exit?

4. Management

Who is running your company?
What is their experience?

What is their track record?

Have they ever failed?

How does their experience relate to your industry?

Do you believe this is the strongest management team you

can assemble?
Can you pitch them with confidence?

This is your pitch, with a total time of eight minutes or less. Once you

have briefly covered the four points, shut up. Ask for questions, listen, and
respond with brief answers. Remember to ask questions more than give

answers.

You should also be asking questions of the potential investor, questions
such as:

Does this project interest you?
Have you ever invested in a start-up project?

What are your concerns?

If, and only if, they are really interested, then break out the business plan

and other relevant information. Remember, the person who talks the most,
loses. The person who listens the most, wins.