Page 201 - Midas Touch

For nearly 20 years, Walmart’s slogan was: “Always low prices—always.”
On September 12, 2007, they changed the old slogan to: “Save money.
Live better.” Different slogan, same little thing.

Domino’s Pizza’s Little Thing

Robert talked about the little thing that turned the pizza business upside
down. In 1960, in a world filled with pizza, Tom Monaghan purchased
DomiNicks Pizza, a small pizza shop in Ypsilanti, Michigan, for $75 down
and $500 a month. Once Tom understood the pizza business, he built a
business around the promise: “Pizza in 30 minutes or less, or it’s free.”
Their jingle once was: “One hot number is all you need. Domino’s Pizza
delivers! 30-minutes fast or free. Domino’s Pizza delivers!” Pizza was

transformed for decades.

Mary Kay Cosmetics’ Little Thing

Mary Kay Ash founded Mary Kay Cosmetics because she wanted to
empower women. She said, “My objective in life is to help women know
how great they really are.” Although she was a single mom, Mary Kay put
herself through college. She was successful in corporate America, but

became frustrated with the way businesses held women back.

In 1960, she started Mary Kay Cosmetics with her son and $5,000 from
her savings. At the time of her passing in 2001, she had 475,000
consultants all over the world, grossing over $2 billion in sales. Famous
for giving away pink Cadillacs to her top performers, she became the
biggest corporate buyer of cars, giving away 8,000 pink Cadillacs in 1997
alone. She has been profiled in documentaries and magazines, received

countless honors, including induction into the National Business Hall of
Fame by Fortune magazine, and was named “The Greatest Female
Entrepreneur in History” by Baylor University. She also received the
prestigious Horatio Alger Award. A very religious woman, she said, “God
didn’t have time to make a nobody, only a somebody. I believe that each of
us has God-given talents within us waiting to be brought to fruition.” Her
little thing was her ability to empower women.

Facebook’s Little Thing

Mark Zuckerberg launched Facebook from his Harvard dorm room in
2004. Today the company is valued in the billions. While still in high