Page 202 - Midas Touch

school, Mark developed a program he called “ZuckNet” which connected
his father’s dental practice to the family home. His stated interest is,
“Openness: making things that help people connect and share what’s
important to them.” Although there is much controversy around Mark and

the origins of Facebook, there is no doubt that he and his business do
connect people, allowing them to share what is important to them. His
little thing is that he can connect people better than anyone else.

Take a look at these businesses. In every case, they started small in the S
quadrant. From there, they never gave up until they built a business around
the little thing that counted. Then they built a business empire in the B
quadrant. Once they moved to the B quadrant, professionals in the I

quadrant clamored for the opportunity to give them money.

Greedy vs. Generous
As Mary Kay Ash said, “God didn’t have time to make a nobody, only a
somebody. I believe that each of us has God-given talents within us waiting
to be brought to fruition.” In essence, she is talking to all of us. It is up to

every entrepreneur to look inside and ask, “What is my gift? What can I
give the world?” The Midas Touch is about something much greater than
just starting a business to make money or get rich.

Contrary to popular belief, the very rich are not greedy. To become very
rich, entrepreneurs must be very generous, giving their gifts to others and
sharing their God-given talents. Midas Touch entrepreneurs do not just
give to their customers. They also bring the gift of wealth and prosperity

to those who work for their business. These entrepreneurs create the jobs
and prosperity necessary for a stable economy and a stable world.

Religious faiths teach the principle: “Give, and you shall receive.” Many
people are not rich because they want to receive more than they want to
give. Most people are trained to ask, “How much will you pay me? What
are my benefits? How much will I make if I work overtime? How much
vacation time do I get with the job? How much do you contribute to my

retirement plan? How about sick time? How about personal days off?”

Professionals in the S quadrant may say, “My fee is $150 an hour plus
travel expenses. I don’t work on weekends. I don’t make house calls. With
all the hours I have worked on your project, I deserve more money. I can’t