Page 203 - Midas Touch

see you for a month because I am very busy.” This is what happens when
people are trained to work for money, rather than work to serve millions of
people. There is a huge difference between these two frames of mind. One
focuses on receiving. The other focuses on giving.

The Little Things You Must Do
Before considering a move to the B and I quadrants, ask yourself the
following questions:

Are you a generous person?
Do you have something to give to the world?

Do you have the dedication and drive to build a business for

the B and I quadrants?
Are you willing to make other people’s lives richer?

If you answer yes, you have the foundational character for becoming a

great entrepreneur. If you are dedicated and have the drive to build a B-
quadrant business, the following are a few “little things” you must do.

Must-Do #1: Be a lifelong student of business.

Many small businesses struggle or fail because the entrepreneur is really
not interested in business. Instead, they are mainly interested in their area
of specialty. Remember the restaurant owner who focused on his craft
rather than his business? That’s what we’re talking about here. Donald is

interested in his projects, but he’s also intensely interested in his business
as a whole. So is Robert.

Many entrepreneurs in the S quadrant are technicians, not business people.
For example, doctors are very well-trained technicians. Doctors may be in
private practice, but their primary focus is not the business of their
practice. It is on seeing patients. Doctors are expected to keep up with

reading their medical periodicals, not business magazines. Many doctors
routinely attend medical conferences to stay current in the latest practices
and techniques, but few attend business conferences or investment
seminars.