Page 204 - Midas Touch

Lifelong learning means that entrepreneurs must spend time with other
entrepreneurs to share and grow from each other’s experiences. A great
place to meet and study with other entrepreneurs is EO (Entrepreneurs’
Organization). EO is a worldwide organization with chapters in most

major cities. Members learn on a regular basis through extensive
educational programs for entrepreneurs. Through a valuable program
called “Forum,” entrepreneurs meet monthly in small groups and share
business experiences and issues. Together they solve problems and move
businesses and lives forward. Countless companies in the EO network
have succeeded in starting out as S’s and rising to large B-quadrant
businesses.

The Rich Dad Company is also developing an ambitious program called
GEO (Global Entrepreneurs Organization). GEO will focus on the
education, experience, and skills that entrepreneurs need to start an S-
quadrant business and then grow it into the B and I quadrants. An
advantage of being an entrepreneur is that your business becomes your
personal business school as you study business. You’ve got your company
as the laboratory, so dig in and make learning a lifelong journey.

Malcolm Gladwell’s Outliers: The Story of Success is a book all
entrepreneurs should read. Outliers explains why people like Bill Gates
and groups like The Beatles are beyond successful. It explains why there
are very few real “overnight successes.” Gladwell says instead that we are
the product of hidden advantages, extraordinary opportunities and cultural
legacies that shape who we are and the success we achieve. It makes sense
then to seek out these things in our lives and learn all we can from them.

Leave yourselves open to varied experiences, become a lifelong student of
business, and you will be far more successful than most entrepreneurs.

Must-Do #2: Find out who you are.

Entrepreneurs are all unique. One way to build a business and turn it into a
brand is to know who you are.

Another book well worth studying is The Hero and the Outlaw: Building
Extraordinary Brands through the Power of Archetypes, written by

Margaret Mark and Carol S. Pearson. This book gives entrepreneurs a
better look into themselves and their business.