Page 80 - Midas Touch

This diagram defines even more clearly why nine out of 10 businesses fail.
It’s because the E’s and S’s who are migrating to the B and I quadrants
become overwhelmed by the 8 integrities.

We’re talking about the person who, for example, has an amazing recipe
for chocolate chip cookies. Everyone loves them and people are always
asking to buy them, so the baker goes into business. She’s excellent at
baking the cookies, but when it comes to accounting, sales, marketing,

legal issues—important aspects of any business—she is ill-equipped and
no longer enjoys her work. She wants to bake cookies. Now all of a
sudden, she’s no longer a baker. She’s a bookkeeper, lawyer and marketer
and doing none of them well. The same thing can happen to an accountant
who goes into business and finds out he has to be a marketer and sales rep
too. Or the lawyer who focuses too heavily on the legal aspects of the
business and prevents his own success. You get the point here. It is next to

impossible to “do it all” well, regardless of how smart you are or the
excellent grades you got in school. So, businesses fail.

We learned how to live and work on the perimeter of the triangle from
attending military school. That’s where we learned leadership. This
training is perfectly suited to entrepreneurship where the main job of the
entrepreneur is to define the mission, find and inspire the team, and lead.
If military school teaches us to work on the outside integrities, traditional

school teaches us how to live and work on the inside integrities.