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able  to  manage  10  to  20  people  just  like  themselves,  but
                                  they  cannot  handle  larger  groups  of  people  with  different
                                  skill  sets  and  different  backgrounds.  They  may  be  good
                                  one-on-one, but they are weak one to 100, one to 1,000, or

                                  one to 1 million. Thanks to our leadership training, both of
                                  us have influenced millions of people throughout the world.


                Five Elements of Business Operation

                The outer three integrities on the B-I Triangle’s perimeter give power to
                the  interior  five  integrities  which  are  generally  taught  by  traditional
                education. When even one of the three integrities of mission, team, and
                leadership is weak, the interior five integrities cannot possibly hold their
                shape.  Problems  inevitably  occur,  and  businesses  either  stall,  falter,  or

                outright fail. When a business is having trouble, look at this triangle. In
                nearly every case, you will be able to pinpoint the source of the problem
                within one or more of these 8 integrities. Let’s look in detail at the other
                five:


                                  Product
                                  Most new entrepreneurs say, “I have a great idea for a new
                                  product.”  As  you  can  see  from  the  B-I  Triangle  diagram,

                                  product takes up the smallest area of the triangle. While the
                                  product is important, it is the least important integrity. You
                                  might be surprised at that, but think about this. The world is
                                  filled with great products, many of which never make it to
                                  market or, when they do, die a quick death. The world does
                                  not lack great product ideas—you’ve probably had many of
                                  them yourself. What the world lacks are great entrepreneurs

                                  who can bring great products to life.


                                  Most  new  entrepreneurs  focus  only  on  the  product.  They
                                  spend  all  their  time  honing  their  ideas  and  may  even
                                  contract  with  companies  that  promise  to  advise  them  and
                                  develop  prototypes.  It  takes  a  lot  of  money  and  a  lot  of

                                  time.  In  the  end,  the  prototypes  usually  end  up,  not  in
                                  stores,  but  tucked  away  in  boxes,  forgotten.  A  great
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