Page 85 - Midas Touch
P. 85

entrepreneur knows how to turn a product idea into a great
                                  product by focusing on building a great B-I Triangle. The
                                  B-I  Triangle  isn’t  just  a  concept.  It  is  a  tool  that  many
                                  successful  entrepreneurs  have  modeled  their  companies

                                  around.


                                  Again, notice the importance of the word “focus” and what
                                  people focus on.
                                  Legal

                                  Robert learned early that a product without legal protection
                                  is everyone’s product, not yours. His Velcro-wallet idea was

                                  copied  over  and  over.  Legal  agreements  are  important
                                  because  they  create  property.  In  the  case  of  the  wallet
                                  business, legal agreements would have created intellectual
                                  property. In the case of Donald’s world of real estate, legal
                                  agreements  define  real  property  ownership,  rights  and
                                  limitations.



                                  In  business,  you  can’t  operate  without  legal  agreements,
                                  which  are  essential  to  defining  and  creating  products.
                                  Through  patents,  trademarks,  licenses,  and  service
                                  agreements for services, a company builds its own property,
                                  which adds value and protection to the company. Without a
                                  strong  legal  team  and  sound  legal  agreements,  you  will

                                  always  have  confusion,  chaos,  even  crime—all  of  which
                                  costs money and weakens the business.
                                  Systems

                                  A  business  is  a  system  of  systems.  It  has  to  be,  or  no
                                  business  would  ever  grow  beyond  the  capabilities  of  its
                                  founder  and  maybe  a  few  key  people.  The  bigger  it  gets
                                  without systems in place, the more fragile it becomes. Our

                                  physical  bodies,  and  even  a  car,  are  both  systems  of
                                  systems.  Our  bodies  are  made  up  of  systems  like  the
                                  skeletal system, the nervous system, the digestive system,
                                  and the endocrine system. A car has  a brake  system,  fuel
                                  system, electrical system, exhaust system, and so on. They
   80   81   82   83   84   85   86   87   88   89   90