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T R U M P 1 0 1 : T H E WAY T O S U C C E S S

and consider objectives other than just the bucks. Think about
building your long-term brand, your reputation, and your com-
pany. Make contacts and build relationships. Invest in the per-
sonal satisfactions that your work can bring you.

He that is of the opinion money will do everything may well
be suspected of doing everything for money.
—Benjamin Franklin

If you’re in business, making money must be part of the equa-
tion; profits keep business afloat. In our culture, the ability to
earn money is the principle yardstick for measuring success.
However, if how much you make is the whole enchilada, you
could be making a serious mistake.

THE PAYOFF

I only go into deals when I like the subject and what I’m doing. I
don’t do deals strictly for money. If I get into a deal because
there’s something that I like, it turns out really well. I do things
because I love them, and in the end, they make money. If I did
things that I thought would make money but that I didn’t like, I
wouldn’t do as well.
Think of money as part of your reward for succeeding. For
me, money can’t replace the exhilaration of working on exciting
ventures, with amazing people, and in exotic places and achieving
what most others wouldn’t attempt. The money isn’t what makes

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