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I T T A K E S C O U R A G E T O P E R S I S T

                   geous to succeed during a tumultuous time in history in which
                   he dealt with the Medici family, a variety of popes, warring fam-
                   ilies, and Girolamo Savonarola—famous for burning artistic
                   works. Michelangelo often worked in appalling conditions and
                   under demanding, dictatorial, unreasonable people, but he
                   consistently created magnificent art. To reach such heights
                   took persistence and courage as great as his talent. Although
                   few of us know the names of other figures from the sixteenth
                   century, most of us know about Michelangelo. That’s real stay-
                   ing power.
                       The candidates on The Apprentice are courageous. They had
                   to survive interviews, auditions, and intense competition. Over a
                   million people apply each year to be on the show. In the face of
                   those odds, the candidates who are selected had to be persistent.
                   This demonstrates that we’ve had no losers on the show. Every-
                   one who appeared on the program has been a winner.
                       No one wants to be rejected, especially on television in front
                   of millions of people. So being a candidate on The Apprentice
                   takes guts, real courage, and I give each participant a great deal of
                   credit. I know that they will all succeed, whether they are chosen
                   as my apprentice or not.
                       I can be hard on people when I believe they can do more and
                   I don’t feel that they have been living up to their potential. I may
                   have more faith in their abilities than they do; I may be the cata-
                   lyst that gets them going.
                       A young executive was in my office when I learned I
                   wouldn’t be able to make a speaking engagement. When I told
                   him he would have to step in for me, he said, “Oh, I don’t do
                   public speaking.” “You do now!” I replied. And do you know
                   what? He spoke, and he was terrific. And he has now become an
                   accomplished public speaker. That young man just needed a
                   nudge—well, maybe a shove—to get going. I need people who
                   can think—and speak—on their feet, and that’s one way to
                   develop them.

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