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I T TA K E S C O U R A G E
T O P E R S I S T
Busine ss pre ss ure s ne ve r s top
ourage is a frequently misunderstood concept. When most
Cpeople hear the word, they think of heroism during war or dis-
asters such as earthquakes, floods, and other calamities. Courage is
equated with superhero-level bravery, against overwhelming odds,
and feats that are far beyond most of our capabilities.
I think of the word courage differently. Yes, it applies to heroic
actions, but it also means working day after day, year after year,
without becoming discouraged, worn down, or bitter. It means
persisting, carrying on without letting up, and consistently giving
your best.
Courage isn’t the absence of fear; it’s the conquering of fear.
Just because people appear confident doesn’t mean that they are
not afraid. Many great performers suffer stage fright and must
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