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I N T R O D U C T I O N

have a real passion for learning. It grew out of my days as a
Istudent at the Wharton School and my professional experi-
ence. My books and seminars have always included a strong edu-
cational or “lessons learned” slant. As I did more books and
seminars and my television series The Apprentice, I saw that a lot
of people really wanted to hear what I had to say. They wanted to
know what made me successful and how they could benefit from
my ideas and experiences.
At first, the groundswell of popular support took me by sur-
prise. It shouldn’t have, though, because the message has been
there from the start: Education, research, and knowledge—learn-
ing in general—are at the core of my success. When people buy
my books or show up to hear me speak, they’re in effect doing the

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