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I N T R O D U C T I O N

same thing I’ve always done myself—getting more information
and education.
This book has been written to advance that same cause. It is a
collection of my beliefs about business and life—my basic rules
and principles. It also contains questions submitted to me on the
Trump University blog and my answers. I’m sure that this infor-
mation will help you have greater success and fulfillment in your
business and career.
Another purpose of this book is to introduce you to Trump
University, which grew out of my desire to impart the business
knowledge I accumulated over the years and to find a practical,
convenient way to teach success. Trump University doesn’t just
bear my name; I’m actively involved in it. I participated in creat-
ing the curricula, and my words, ideas, and image have been
woven into the courses we provide.
I’m deeply and actively involved in Trump University because
I firmly believe in the power of education and its function as an
engine of success. It’s virtually impossible to succeed without an
education. I want to help people, and, simply put, the Trump
University students want to be successful. I’m on their side.
Enjoy this book, learn from it, and have great business
success!
DONALD J. TRUMP
New York City

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