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W I T H O U T K N O W L E D G E, Y O U

D O N’ T S TA N D A C H A N C E

Ga in a nd use in for m ation
to your a d va ntage

btain knowledge and learn everything you can about each
Oproject you undertake. If you enter a deal without sufficient
knowledge, you will be throwing away your time and money. It’s
like playing high-stakes poker without knowing the rules—you’re
bound to lose because there are plenty of sharks who can’t wait to
take a sucker’s money.
Study your area of business. All business involves risk, but risk
can be greatly reduced when you learn everything you can about
what you’re doing. Gain knowledge so that you can make better
decisions and become the best. Everyone wants to deal with the
best, but no one wants to deal with a dummy—except to take his
money.
A funny thing about knowledge is that once you start obtain-
ing it, it becomes addictive. As you become better informed, your

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